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Hans - R. MichelHans
President and Consultant (Economic Analysis)

Hans - R. Michel wields more than 30 years of experience in international farming and viticulture. Raised on a family farm in Switzerland, Hans quickly rose through the agricultural ranks, forging a diverse career from Zurich to Memphis to Paso Robles. Along the way, he acquired a wide range of skills in agricultural finance, planning, management and logistics. As president of Viticultural Management, Inc., Hans keeps a close eye on the small details that make a big difference for VMI clients. “We make every effort to improve the quality, efficiency and sustainability of your vineyard and your operations,” Hans says. “We also take pride in meeting your specific goals and needs.”



Sukhy Sran


Sukhy Sran was raised on his family’s farm in the San Joaquin Valley, where he helped grow almonds, raisins and wine grapes. After graduating from California Polytechnic State University at San Luis Obispo, he honed his experience at a Modesto-based vineyard management company. At Viticultural Management, Inc., he leads vineyard management operations, working closely with clients to maximize both quality and efficiency. “Farming has always been a way of life for me, and winegrowing has become my passion,” Sukhy says. “It is very gratifying to work with other winegrowers and help them achieve their goals.”




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